Pricing and ways to work
You should know the commercial shape before the call.
There are four ways into the work. The price is published where the scope is fixed. Where the work depends on the existing measurement, CRM or website, I quote it before anything starts rather than inventing a standard setup fee.
Free public signal scan
The Google Ads Signal Plan checks public source, available published GTM code and a fresh pre-consent browser state for advertising tags, forms, phone routes and consent controls. It does not click a banner, log in, submit forms or inspect the Google Ads account.
It is a useful first screen. It is not an account audit and it cannot verify what reaches the CRM or returns to Google. It is free and does not ask for an email address.
Account and measurement diagnostic
The diagnostic is the paid entry product for an account that is too small for management, has uncertain data quality, or needs an independent view before a larger change.
I inspect the Google Ads setup, selected conversion goals, available GA4 and tag evidence, phone-lead route, CRM outcome fields and the commercial assumptions behind the target. Ecommerce diagnostics cover purchase value, currency, transaction IDs, refunds, feed condition and the order data available for later-value work.
You receive:
- A map of the current signal route and its known gaps.
- A prioritised list of measurement and account risks.
- A conversion-value or target derivation where the available business data supports one.
- A written measurement and implementation plan.
- A readout that separates urgent repairs from changes that need more evidence.
The diagnostic does not include implementation or account changes. It can stand alone and another agency or developer can use the plan.
It is sold for a fixed fee confirmed in writing after the initial scope questions.
Fixed-scope projects
Landing pages, measurement reconstruction, call tracking, CRM workflows and warehouse work can be commissioned as contained projects where ongoing management is not the right starting point.
The price is fixed after the existing systems and acceptance tests are known. The proposal states the deliverables, dependencies, revision boundary, third-party costs, ownership and what remains outside scope.
For the current landing-page scope, see Landing pages for Google Ads.
Ongoing management
Management starts at £1,000 a month or 10 per cent of media spend, whichever is higher.
| Monthly media spend | Management fee |
|---|---|
| £5,000 | £1,000 |
| £8,000 | £1,000 |
| £10,000 | £1,000 |
| £15,000 | £1,500 |
| £25,000 | £2,500 |
These examples are the management fee only. They exclude VAT where applicable, media spend, initial setup and external provider costs. The written proposal identifies the managed accounts and the spend covered by the calculation.
The fee covers one of two clearly defined management products:
- Lead generation Google Ads management, built around calls, forms, CRM outcomes and the Qualified Lead Loop.
- Ecommerce Google Ads management, built around Merchant Center feeds, brand and non-brand, new and returning customers, and product-margin economics.
Both include account management, commercial judgment, weekly verification, conversion-goal and value maintenance, staged changes and ownership of the decision. The exact recurring scope is stated in the proposal.
Setup and reconstruction
Setup is scoped separately after the existing lead or order flow is mapped. It can include:
- Conversion-action and consent reconstruction.
- Call tracking and call qualification.
- CRM field mapping and eligible offline outcome uploads.
- Ecommerce purchase, refund and feed repair.
- BigQuery source loads, curated models and dashboards.
- Landing pages and form workflows.
- Documentation, QA and handover.
The proposal separates one-off work from recurring management and external costs.
Term and payment
The initial management term is three months. It then continues monthly and can be ended before the next renewal.
Monthly management is paid at the start of the month. Project work is paid upfront unless a written payment schedule says otherwise. Fees exclude VAT unless stated otherwise.
Full commercial terms are in the terms and conditions.
Ownership
Advertising and analytics accounts remain client-owned. Deliverables pass to the client on payment in full. Fire Pixel retains its pre-existing tools, templates, methods and know-how.
Where practical, recurring services sit in the client's own account and are paid directly by the client. That keeps the implementation portable and makes the running cost visible.
FAQ
Is advertising spend included?
No. Media spend is paid to the advertising platforms. The proposal identifies the managed accounts and spend covered by the fee calculation.
Why is setup separate from management?
Two accounts at the same spend can have completely different call, CRM, consent, feed and warehouse problems. I map the existing system first, then price the reconstruction that is actually needed.
Are external tools included?
No unless the proposal says otherwise. Call tracking, hosting, connectors, model use, BigQuery and other provider costs are identified separately and paid directly by the client where practical.
What happens after the first three months?
Management continues monthly and either party can end it before the next monthly renewal. There is no automatic long fixed term after the initial three months.