Calculate the signal
Phone Lead Blind-Spot Calculator
A long call is not automatically a qualified lead. Compare the calls Google counts with the outcomes the business actually wants, then put a value on the signal gap.
One representative month
Follow counted calls to jobs
Use calls from the same source and period. Contribution means revenue after the direct cost of fulfilling the job.
Your result
Phone signal diagnosis
Counted calls are only the top of the funnel
Add one month of calls and outcomes to see how far the reported cost per call is from the commercial result.
What to change first
Limits on this calculation
What this can and cannot tell you
A decision aid, not account access
This result follows published Fire Pixel rules from the figures you provide. It cannot see your Google Ads settings, CRM records, attribution model or auction behaviour. Treat the result as the first investigation, then verify it against the account.
Turn the result into a working system
Call duration can start the investigation. It cannot finish it.
I can join ad calls, website calls and CRM outcomes so Google receives qualified calls and values rather than an arbitrary duration threshold.